Finance + IOH™
Creating with Purpose.
It’s always an absolute pleasure working with individuals that share a game-changing vision of how their respective profession could/should function.
We clicked right away with Innergy Financial’s ultra human approach to financial planning, and as such needed to create a visual identity that was direct and approachable, yet deeply meaningful (much like the clients themselves).
Check out the overall identity system + original photography below >>
Copy in collaboration with Peri Silverman | perisilverman.com
OUR AMAZING CLIENT TALKS PROCESS “Working with Alexis, Jeff and their team was the best decision we made to get our business brand to go from an idea to a reality. Everything was customized and organized to the smallest detail and we really appreciated that. Their thoughtful work, from our website design, to the photographer they chose, and content development, were professional, fresh, and modern. They went above and beyond to provide a brand that truly represents who we are. Thank you Alexis, Jeff and Industry of Hues team! We proudly wear the brand you helped us create.”
–Karlo & Anna Salgado, Innergy Financial
All photography by Stacy Keck Photo | stacykeckphoto.com
Unused, But Never Unloved.
Early icon explorations that we just couldn’t bear to simply backup on the ol’ hard drive. They needed to breeeeeeathe.
The best icons are the ones that immediately resonate with the client. These aren’t always our initial top picks, but the decision ultimately lies with those who are going to live with them on a day to day basis. And we feel we can always find that creative balance and solution.
Here are some exploratory icons for Innergy Financial that came out of our customized Industry of Hues™ client branding development process.