Here We Grow: Industry of Hues™ Case Study
CLIENT
Forever Balboa Park (merger of Balboa Park Conservancy & Friends of Balboa Park)
PROJECT
Here We Grow:
The Campaign to Revitalize Balboa Park’s Botanical Building & Gardens
Phase 01 Goal:
Attracting the private donors prior to the public-facing campaign
When asked to create the donor campaign branding for the restoration of the iconic botanical building and gardens in Balboa Park, IOH™ answered the call with a campaign identity system based on the marriage of legacy and future.
Utilizing unique photo treatments for historic images in combination with fresh, organic shapes, textures, colors and patterns, IOH™ created the following core campaign deliverables:
– Campaign identity
– Image treatments (a watercolor vibe, visually supporting a previously commissioned Botanical Building Illustration by Al Forester)
– Photo direction
– Full marketing package (notecards, folder, business cards, digital letterhead, construction signage)
– Microsite
– Donor template (customizable for more targeted demographics)
– PowerPoint presentation
– Brochure (the big showpiece of Phase 01)
THE RESULTS
Rounding out the core deliverables, the star of the show was the leave-behind brochure targeted towards high-value, private donors. We pulled out all the stops with specialized print techniques like a gorgeous blind emboss on the front cover and some choice PMS colors for that next-level pop. With an uncoated, thicker stock, the resulting piece was a leave-behind that potential donors wouldn’t soon forget, a fitting tribute to a beloved building and legacy.
CLIENT BACKGROUND
Who is Forever Balboa Park?
In their own words:
“Forever Balboa Park’s projects and initiatives help make our park world-class. We bring the skills, experience, knowledge and leadership of our expert staff, diverse board of trustees and professional network to build community and deepen impact. We use our voice, influence and connections with park stakeholders, government officials, and community and business leaders to advocate for the best version of Balboa Park possible. We provide staff, volunteers, materials, data, funding and other critical resources to serve priority park initiatives.”
