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Our Iterative Design Process


Jeff St John - May 9, 2023 - 0 comments

ULV Golf Tournament
Campaign Design Explorations

For five consecutive years we have been tasked with refreshing the University of La Verne’s annual golf tournament campaign branding, which means each year is ripe for reinvention. We love exploring the many different paths that will ultimately lead to the final, client approved solution. Leave no stone unturned is what we say.

With a thorough exploration of all possible outcomes, we’re doing our due diligence in service to our client and making sure that their campaign look is both on-brand, but also fresh and updated. This iterative process generally means that there are several unused designs along the way that we have a hard time simply filing away, never to be seen or heard from again.

So rather than letting these explorations languish in digital dust, we’re giving them a shot at stardom, albeit a brief one.

ULV Golf Campaign Design Outtakes
ULV Golf Campaign Design Outtakes
ULV Golf Tournament Identity
ULV Golf Tournament Identity
ULV Golf Tournament Identity
ULV Golf Tournament Identity

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