ROCHEN SERVER
Scroll to top

Our Iterative Design Process

ULV Golf Tournament Campaign Design Explorations For five consecutive years we have been tasked with refreshing the University of La Verne’s annual golf tournament…

Jeff St John May 9, 2023

We Heart Community Giveback

It’s our belief that Design for Good is EVERYTHING. If we’re not using (some of) our powers to give back to the community, then what are we really doing…

Jeff St John April 13, 2023

IOH™ Process: Logomark Creation

Gather, think, play, reduce, repeat.   CLIENT Harvester Group Industry: High-end Real Estate in Montecito, California Breaking down how we...break…

Jeff St John March 6, 2023

Here We Grow: Campaign to Rebuild

Here We Grow: Industry of Hues™ Case Study   CLIENT Forever Balboa Park (merger of Balboa Park Conservancy & Friends of Balboa Park)   PROJECT Here…

Jeff St John January 26, 2023

Our Process: 5 Key Components of a Foundational Visual Identity System

What’s the difference between brand identity and visual identity? Brand identity refers to the more “internal aspects” such as mission, brand voice and…

Jeff St John January 20, 2023

IOH™ + TEDxSanDiego Campaign Design: Behind the Scenes

On Press: All That Glitters... is a Superb Gold PMS and Glossy Spot Varnish When creating for such a well-respected event like TEDx, it's crucial to produce…

Jeff St John January 2, 2022

Full Power Ahead

BRAND DESIGN, STRATEGY, INFOGRAPHICS, & ILLUSTRATION FOR: PACIFICO POWER: ENERGY INDEPENDENCE NEVER LOOKED SO GOOD. Digestible Nuggets of Complex Information.…

Jeff St John September 15, 2021

A Heaping Helping of Leftovers

BRAND DESIGN, STRATEGY, PHOTOGRAPHY, & ILLUSTRATION: SCANDINAVIAN FOOTWEAR, COMING TO AMERICA. Getting Our Kicks Fix. Ah leftovers. Often overlooked,…

Jeff St John August 31, 2021

Album Cover Outtakes: Ed Kornhauser, The Short Years

PLAY IT AGAIN, SAM ED. IOH™ + Album Artwork for Local San Diego Jazz Hero, Ed Kornhauser  We recently had the absolute pleasure to design with San Diego's…

Jeff St John June 15, 2021

Mind. Body. Money. And, Heck Yes, Design.

Finance + IOH™ Creating with Purpose. It's always an absolute pleasure working with individuals that share a game-changing vision of how their respective…

Jeff St John April 1, 2021