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PSA by IOH™: Is Your Brand In Check?

Take a pause to examine your current brand health 1. Consistency Are you following guidelines for the use of logos, colors, typography, imagery, and other…

Jeff St John July 30, 2023

Insights by Industry of Hues™: Environmental Design Do's & Dont's

14 Pro Tips to Leave a Positive and Lasting Impact for Your Next Event or Trade Show Setup IOH™ at FN MAGIC/PROJECT Las Vegas. Now this is dimensional signage.The…

Jeff St John June 20, 2023

Our Iterative Design Process

ULV Golf Tournament Campaign Design Explorations For five consecutive years we have been tasked with refreshing the University of La Verne’s annual golf tournament…

Jeff St John May 9, 2023

IOH™ Process: Logomark Creation

Gather, think, play, reduce, repeat.   CLIENT Harvester Group Industry: High-end Real Estate in Montecito, California Breaking down how we...break…

Jeff St John March 6, 2023

Here We Grow: Campaign to Rebuild

Here We Grow: Industry of Hues™ Case Study   CLIENT Forever Balboa Park (merger of Balboa Park Conservancy & Friends of Balboa Park)   PROJECT Here…

Jeff St John January 26, 2023

Our Process: 5 Key Components of a Foundational Visual Identity System

What’s the difference between brand identity and visual identity? Brand identity refers to the more “internal aspects” such as mission, brand voice and…

Jeff St John January 20, 2023

We Came. We Advised. We Totally Had an Awesome Time.

IOH™: Advisors to San Diego Design Week 2021 Wrapped: our second year of being on the advisory board for San Diego's budding Design Week event. We got down…

Jeff St John December 9, 2021

University of La Verne College of Law Banner Refresh

Best Face Forward First impressions are everything, so when the University of La Verne's Office of Strategic Communications asked Industry of Hues™ for concepts…

Jeff St John November 15, 2021