Direct Mail in a Digital Marketplace
Wait, what? Snail mail? Really? You bet your bottom dollar! Hear us out: We recently designed a high-end brochure as part of a direct mail kit that Pacifico…
PSA by IOH™: Is Your Brand In Check?
Take a pause to examine your current brand health 1. Consistency Are you following guidelines for the use of logos, colors, typography, imagery, and other…
Insights by Industry of Hues™: Environmental Design Do's & Dont's
14 Pro Tips to Leave a Positive and Lasting Impact for Your Next Event or Trade Show Setup IOH™ at FN MAGIC/PROJECT Las Vegas. Now this is dimensional signage.The…
Our Iterative Design Process
ULV Golf Tournament Campaign Design Explorations For five consecutive years we have been tasked with refreshing the University of La Verne’s annual golf tournament…
We Heart Community Giveback
It’s our belief that Design for Good is EVERYTHING. If we’re not using (some of) our powers to give back to the community, then what are we really doing…
IOH™ Process: Logomark Creation
Gather, think, play, reduce, repeat. CLIENT Harvester Group Industry: High-end Real Estate in Montecito, California Breaking down how we...break…
Here We Grow: Campaign to Rebuild
Here We Grow: Industry of Hues™ Case Study CLIENT Forever Balboa Park (merger of Balboa Park Conservancy & Friends of Balboa Park) PROJECT Here…
Our Process: 5 Key Components of a Foundational Visual Identity System
What’s the difference between brand identity and visual identity? Brand identity refers to the more “internal aspects” such as mission, brand voice and…
Meet Alexis Campanis and Jeff St John - Canvas Rebel Magazine
The good folks over at CanvasRebel recently did a nice write-up on us. Read our story here!
IOH™ + TEDxSanDiego Campaign Design: Behind the Scenes
On Press: All That Glitters... is a Superb Gold PMS and Glossy Spot Varnish When creating for such a well-respected event like TEDx, it's crucial to produce…
We Came. We Advised. We Totally Had an Awesome Time.
IOH™: Advisors to San Diego Design Week 2021 Wrapped: our second year of being on the advisory board for San Diego's budding Design Week event. We got down…
University of La Verne College of Law Banner Refresh
Best Face Forward First impressions are everything, so when the University of La Verne's Office of Strategic Communications asked Industry of Hues™ for concepts…
Full Power Ahead
BRAND DESIGN, STRATEGY, INFOGRAPHICS, & ILLUSTRATION FOR: PACIFICO POWER: ENERGY INDEPENDENCE NEVER LOOKED SO GOOD. Digestible Nuggets of Complex Information.…
A Heaping Helping of Leftovers
BRAND DESIGN, STRATEGY, PHOTOGRAPHY, & ILLUSTRATION: SCANDINAVIAN FOOTWEAR, COMING TO AMERICA. Getting Our Kicks Fix. Ah leftovers. Often overlooked,…
Album Cover Outtakes: Ed Kornhauser, The Short Years
PLAY IT AGAIN, SAM ED. IOH™ + Album Artwork for Local San Diego Jazz Hero, Ed Kornhauser We recently had the absolute pleasure to design with San Diego's…
Mind. Body. Money. And, Heck Yes, Design.
Finance + IOH™ Creating with Purpose. It's always an absolute pleasure working with individuals that share a game-changing vision of how their respective…
Global Team Up
IOH™ Graphically Embraces & Celebrates the Spirit of Soccer We were proud to work with international organization, Spirit of Soccer on a major refresh…
They Can't All Be Winners...
... but we can still show them off. During the design "experimentation & play" phase of our process, presenting the initial comps and/or the first round…
The Power of the Poster
Jammin' Large Format with IOH™ If you haven't checked out Poster Jam yet, do yourself a favor and remedy that sitch, ASAP. The premise is simple: each month,…
Event Review: San Diego Magazine's Behind the Brands 2020
The Music Box, Little Italy February 20, 2020 It's hard to believe that a year has already gone by since the last Behind the Brands, but here we…
Hues in the News
Read our story in SDVoyager here!
For the Gram
Social media. Everybody does it, and on a global scale. The social tile/post format is perhaps the truest currency of our time. We routinely trade in influence,…
Ink & Paper: New Letterpress Business Cards on the Way
How 'bout that deboss? We're excited to have recently partnered with Clove St. Press to produce some beautifully tactile, letterpressed business cards. While…
Field Trip: Mindfulness & Mid Century Magic in the Desert
Get away from the familiar. Outside the office/studio in San Diego, California, there are palm trees swaying in the near constant breeze. It is the quintessential…