Solar is the new green. When an entrepreneurial group approached us about a hip way to sell solar, as well as create awareness of environmental issues and untapped customer savings at the same time, we were all about it. The process began with research of the current marketplace and evolved into a full branding initiative. This encompassed identity design, messaging, marketing pieces, apparel, trade show displays, website development, video, social media strategy and on-going innovative concepting to continue the mission of giving solar a competitive, unique, and approachable edge.