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Art Direction Digital Event Design Fashion Photography Print Social

Backyard Footwear. Nice to Meet you.


Project Info

A Danish athletic footwear company on the verge of making its presence known in the United States. Industry of Hues was contacted by the Denmark headquarters to work directly with the US Sales team to devise a compelling set of messaging and physical presence at the upcoming FN Platform Fashion Convention in Las Vegas, NV. Even though an exiting logo was established, we embraced creating original photography and a total revamp on color palette, graphic elements, messaging, and typography to provide an edge to this more classic brand and product design. Marketing materials included line sheets, brochure, postcards, social media, and website redesign. All trade show graphics and staging were then developed and set up by our team at the show. We gained exposure through design at the show and were awarded for the booth display design (read all about here). Multiple publications also promoted the brand with a featured emphasis on the new photography direction.

Backyard Footwear Brand Color Palette
Backyard Footwear Project Typography
Backyard Footwear Social Media Campaign
Backyard Footwear Copenhagen Typographic Detail
Backyard Footwear Catalog Cover and Spread
Backyard Footwear Typographic Detail
Backyard Footwear Business Cards and Flyer
Backyard Footwear FN Platform Las Vegas Exhibit Award
Backyard Footwear Trade Show Design