A Danish athletic footwear company on the verge of making its presence known in the United States. Industry of Hues was contacted by the Denmark headquarters to work directly with the US Sales team to devise a compelling set of messaging and physical presence at the upcoming FN Platform Fashion Convention in Las Vegas, NV. Even though an exiting logo was established, we embraced creating original photography and a total revamp on color palette, graphic elements, messaging, and typography to provide an edge to this more classic brand and product design. Marketing materials included line sheets, brochure, postcards, social media, and website redesign. All trade show graphics and staging were then developed and set up by our team at the show. We gained exposure through design at the show and were awarded for the booth display design. Multiple publications also promoted the brand with a featured emphasis on the new photography direction.