It’s a Disney Store Holiday. With creative direction and branded vector character art provided from the internal creative team at Disney Store, a fully-integrated campaign direction was then developed. This included overall art direction, narrative, copy, photo direction, video direction, animation direction, and casting. Once the campaign assets were fully identified, additional creative was provided for the print portion of in-store brick and mortar, as well as, multiple digital platforms. Marketing and sales focused messaging and design was driven by the agenda for DisneyStore.com’s week-long holiday promotional event. This included an epic CyberMonday feature. Video components were utilized in Times Square at Disney Store, NYC.