Seasonal campaign highlights for a Denmark based footwear company. The campaign’ intent was to create awareness of the brand in the United States, as well as support the sales force in marketing the product to retailers and consumers alike. In addition to crafting an authentic story of the company’s origin and its rich history of product design, both print and digital creative was developed to enhance efforts. Copy and imagery was adapted to connect better with domestic audiences. Collaborating directly with the creative headquarters in Denmark, a seasonal campaign of line sheets, looks books, rack cards, product photography, and lifestyle imagery were established. This campaign branding was also incorporated into globally visible advertisements and international trade show environmental graphics. Original product styling and photography art direction of footwear was developed.