An epic day held yearly at the Copley Symphony Hall in downtown San Diego. A sold out event with attendance in the range of 1,300 individuals. Industry of Hues was invited to donate their creative services to support the community and the prestigious TEDx organization. In collaboration with the TEDxSanDiego event team and other select independent creatives, we formulated all aspects of the campaign. Leading up to the day of the event, messaging was crafted to focus on ticket sales, inform of the upcoming speakers, and set the stage for the theme of event itself, Age of Magic. Graphics for both print and digital platforms were provided, as well as all environmental design on the day of. Some such items included: event programs, badges, wayfinding signage, stage screen graphics, art direction for introduction animation, photo treatment and production for all speaker imagery and campaign branding. Photo Credits: Natalia Robert, Full Circle Images.