“We are not only the #1 softball clinic in the world, but are also known as a name families can trust to empower their girls and to inspire them to be better versions of themselves.” This in the words of the founders of The Packaged Deal. An elite group of four entrepreneurial women and competitive softball players that had the vision to come together and pass on the skills for both sport and life skills to young girls. In collaboration with Office of Awesome, Industry of Hues created the initial visual identity for the organization. We then went on to fully evolve that identity to support all aspects of the on-going brand and marketing efforts. On the regular, each training season of four seasonal campaigns including identity development and a multitude of social media creative and digital design. Apparel has also been a large part of the growing brand. As ambassadors to Nike, The Packaged Deal tasked us with creating a special co-brand to identify the unity of the two powerful brands. To date, Industry of Hues creates the majority of all creative for TPD, with the exception of photography. Most recently, TPD held an exclusive training event on New Year’s Eve at the Dallas Cowboys AT&T Stadium.