With 80,000 alumni worldwide, a large part of creating for this client involves this targeted group. Donorship Reports have had a huge impact on conveying advancements of the University, as well as highlighting where donations are achieving impact and where help is still needed. Another design focus comes in the form of such events as Homecoming, Golf Tournament, and the annual Gala. Industry of Hues has been collaborating with the Advancement Department of La Verne for consecutive years on the full branding and campaign designs and systems for such events. In addition, University of La Verne recently underwent a full rebrand. We have worked closely with the internal teams to incorporate those new brand standards into departmental projects, and integrate those guidelines into on-going projects. Icon design for various organizations and societies has been a part of that continued rebrand.