BRAND DESIGN, STRATEGY, PHOTOGRAPHY, & ILLUSTRATION:
SCANDINAVIAN FOOTWEAR, COMING TO AMERICA.
Getting Our Kicks Fix.
Ah leftovers. Often overlooked, but they can be sooo tasty.
We loved these unused assets from our time with Backyard Footwear and we felt the need to heat ’em up and serve them to the world.
It’s digital meatloaf!
Because these shoes were born in Copenhagen, we wanted to highlight the city, albeit in a more contemporary, colorful, and unique way. After all, the shoes themselves are most definitely a unique statement.
The map became a system for us that we could crop in various fun ways to use as a backdrop for the products.