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IOH™ + TEDxSanDiego Campaign Design: Behind the Scenes


Jeff St John - January 2, 2022 - 0 comments

On Press: All That Glitters…
is a Superb Gold PMS and Glossy Spot Varnish

When creating for such a well-respected event like TEDx, it’s crucial to produce top shelf brand deliverables that will leave a lasting impact on the audience and encourage them to actively explore the content. For our printed pieces–especially the program and accordion insert–we needed colors that popped, and textures that shimmered. As a companion color for the TED brand red, we went with a fantastic gold PMS choice that when combined with a clear spot varnish, elevated the materials to TED-level quality.

Check out a few shots from our press check at local printer, Neyenesch.

TEDxSD Gold Pantone Swatch
TEDxSD Program Cover Press Sheet
TEDxSD Program Cover Press Sheet
TEDxSD Program Inner Press Sheet
TEDxSD Program Inner Press Sheet

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