Gather, think, play, reduce, repeat.
CLIENT
Harvester Group
Industry: High-end Real Estate in Montecito, California
Breaking down how we…break things down;making sense of the brain’s whirling funnel of information intake (client briefs, ideas, research and inspiration).
From sketch to screen, it’s all in the details. Take a look at how we reach in & pull those gems out.
Serif? Sans? Chunky? Dainty?
And don’t even get us started on color options! There are many ways to tell the same story. When we’re creating an identity, type, color, form and feeling should ultimately work together to convey the client’s purpose in a graphic format. Switching up even one of these ingredients can have a drastic effect on the overall appearance.
