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The Power of the Poster


Jeff St John - June 5, 2020 - 0 comments

Jammin’ Large Format with IOH 

If you haven’t checked out Poster Jam yet, do yourself a favor and remedy that sitch, ASAP. The premise is simple: each month, creatives design posters based on the word of the month. For May, the word was TEST.

We took a brief pause from client work to graphically reflect on personal matters. The following is what our inner-selves had to say! It was a much needed brain play on our visual playground. No RULES 😀

 

Poster Series by Industry of Hues™ Founders
Two designers. Two approaches.

We diverged in our interpretations of what TEST represented and how to go about rendering those visual representations.

Jeff St John_

It was a no-brainer to apply the theme of TEST to a series of posters depicting the skewed, elongated, shortened, broken, and overall confusing test that time has become to all of us during this world wide crisis.

Poster Jam Submission - TEST
Poster Jam Submission - TEST
Poster Jam Submission - TEST

Alexis Campanis_

A true TEST. This pandemic is a real challenge for the US.

If ever there was a time when our togetherness was being put to the TEST, now would be that time. We need to stand together at the global, national, and state levels. There is no singular “I” during this crisis.

(Thank you Shelly Cannon Creative for collaboration on the word play!)

Poster Jam Submission - TEST
Poster Jam Submission - TEST
Poster Jam Submission - TEST

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